burnunit: (awe)
burnunit ([personal profile] burnunit) wrote2008-10-29 02:48 pm
Entry tags:

blue glow

Obama homeYou been to the Obama website lately? I love that fucking site. It's so pretty, and it's got some amazing shit. I was able to download lists of people to call on the phone, and either print them or sit there in front of the computer and make calls to potential voters (Minnesota nice my fat white ass, you rude motherfuckers!) It's really an impressive website and the overall design aesthetic of Obama's print and online collateral is just astounding. It's the total package. They really have the whole thing nailed through and through, aesthetically.

McCain homeHow about John McCain's site? Holy shit! It's the same site! I blinked hard a few times and couldn't believe it! If you proceed to the main site you can see, the header is a direct reference to Obama's. It's really shocking to see how much the tone is being set by the Obama campaign in every aspect of this race and the impact he's having on the culture (it's still pretty bad out there but Bush has been talking to Iran, there's a timetable being negotiated in Iraq, and I hear they're even discussing whether Camp XRay needs to continue...)

Just to confirm how dramatic the impact of Obama's site is on McCain's, I went to the wayback machine.

McCain in January 2008
McCain in April 2007

For comparison, here's Obama in June of 2007 (quite different, more white in but the O is still there)

and here's Obama in September 2007 where they'd begun the move to the blue-glow background for their stage. I'm just trying to establish the timeline that clearly their campaign led the way in that particular look.

And obviously, it's not the same, but the advantage is manifestly Obama's, who is setting the tone first.

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